Do you have
a question about search engine writing and its effect on brand
management and site ROI?
Need additional details about the SEO writing process? Enjoy
our SEO FAQ for additional search marketing information and
resources.
If you don't see your search engine marketing question answered
here, please contact
us for more information.
Brand Management
The search engines are "brand-blind." That means
they don't know (or care) how big your company is or if you're
a top expert. The only way the search engines will know about
your site (and position your pages well) is through search
engine marketing efforts.
Don't believe us? Check out how many small businesses gain
top Google rankings - while their corporate competitors are
nowhere to be seen. Chances are, the small business engaged
in a search engine marketing campaign, while the big brand
competitor relied strictly on their offline branding for online
results. If brand management is crucial for your marketing
success, an SEO campaign should be paramount.
Back to Top
Search engine optimization
It's a common myth that successful SEO means sneaky coding
tricks, and only geeky propeller heads understand the true
SEO secrets. However, the key to top positioning is keyphrase-rich
content written for both search engines and customers (otherwise
known as SEO writing). Search engines spider a site's text
to determine relevancy - doesn't it follow that your visible
copy is a crucial component?
When the visible copy is already keyphrase-rich, "tweaking"
tags for conversion and positioning may elicit strong results.
This is done during XML editing campaigns. By having human
hands "touch" and edit your most important conversion
pages, your pages achieve better conversion than machine-generated
SEO methods.
However, most sites suffer from keyphrase-poor content, where
meta-editing is not an option. In this case, it's crucial
to rewrite the content and tags for maximum positioning and
conversions.
Back to Top
Keyphrase research
Don't take chances with your search engine marketing campaign.
There's no benefit to a top ranking if prospects don't search
upon that particular phrase. Keyphrase research guarantees
that the keywords and keyphrases your organization optimizes
for are words your customers use to find sites like yours.
It's a crucial first step in SEO writing.
Furthermore, keyphrase research uncovers additional profit
center opportunities, which translates into more targeted
traffic and increased site ROI. Why be #1 for just one keyword,
when you can gain top positioning for a number of targeted
terms? See how SEO can provide superior brand management for
your organization. Learn more about keyphrase research and
its benefits now.
Back to Top
SEO writing
Yes. Search engine optimization writing has many names
and is also called SEO writing, SEO copywriting and search
engine writing.
Back to Top
Reading on the Web
They sure do - as long as the text is written in a
way online readers can read it.
Studies show that customers will read longer Web copy if the
text is well presented and easy to read. Certain usability
techniques can enhance readability, making even long text
easy to read.
Furthermore, customers like text - it's the only way they
can make an informed decision about whether they want to work
with your company. Prospects will read your SEO writing as
long as it's persuasive, informative and interesting. If your
site sinks into brochureware , conversion rates will suffer.
Back to Top
Tracking?
No search engine marketing campaign should be without
spider-friendly, third party tracking. Your organization will
instantly know how long prospects stay on each page, where
they surf, how they surf and if they're a repeat customer.
You can even track this information through to an eventual
sale, making your marketing a complete closed-loop system.
Back to Top
Holistic search engine marketing
No. Search engine marketing is a holistic effort, with
search engine writing being about 60 percent of your successful
online marketing campaign. The other 40 percent is dependent
on your site's structure, programming and inbound links. If
the search engines cannot crawl your site, your organization
will not benefit from any content changes. Any technology
problems (which could be because of cookies, suboptimal coding,
spam penalties or tracking codes) must be addressed before
writing starts. Our Comprehensive Report will determine your
site's indexability level and spam risk and provide targeted
solutions.
Link exchanges with quality sites is another strong way to
increase your PageRank and positioning. Contact us for more
details.
Back to Top
Editing for keyphrases
No. Typically, there are pages that can be edited for
keyphrases , rather than rewriting them. This entails inserting
targeted keyphrases into existing copy and is highly effective
for pages with over 220 words. FAQ pages, "about us"
pages and information-type pages are prime for keyphrase editing.
Any page that is crucial for both positioning and conversion
rates should be rewritten as a Click-Thru Conversion Page™
. Some crucial conversion pages include home pages, main product
pages and top service pages.
Back to Top
A page for each spider?
No. Writing different pages for search engines is an
ineffective search engine marketing technique that does not
enhance site ROI.
Strategic search engine writing will gain prime positioning
and conversion across all the major spidering search engines.
Even landing pages specifically written for pay-per-click-campaigns
(like Overture or Google AdWords) can be maximized for top
spidering search positioning.
Back to Top
Trusted Feed
Enterprise-level sites (especially catalog sites) can
benefit from XML trusted feed solutions. Trusted feeds guarantee
positioning for deep inner pages, which may not be possible
with traditional methods. Furthermore, Titles and descriptions
can be altered for top conversion rates and positioning. Paid
on a per-click basis, trusted feeds provide excellent online
brand management and rankings.
Back to Top
SEO writing quote
Easy. Simply contact
us today. Our sales department office hours are 9am to
4pm Central Standard Time.
Back to Top
|
|
